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Real Estate Marketing Case Study

Introduction

The challenge: Generate high-interest leads for a housing company selling 6-figure products in as little time as possible.

Introduction: This housing company produces high-end kit homes that cost over $250k to $600k. They only want to invest sales effort and time into the warmest possible leads. I lead and executed a 360 marketing strategy that implemented paid search, paid social + retargeting, email re-marketing and organic social media marketing. 

Highlights

What Did I Do

Google Search Ads

Facebook & Instagram Ads + Retargeting Ads

Organic Social Media

Landing Page Conversion Rate Optimization (CRO) & Improvement

Email Re-marketing

Niche Platform Paid Advertising (Ad Inventory on Realtor.com, Zillow)