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Beauty E-Commerce Case Study


The challenge: How to generate revenue and profit as quickly as possible for a beauty E-Commerce personal brand.

Introduction: If you had a humble budget of couple of hundred dollars, would you buy yourself that new pair of shoes that you always wanted or use it to start an online business? Well, I chose the later and started an E-Commerce store with a shy budget of $400 and turned it into an online brand and a subscription program that grossed $5k to $10k a month.


What Did I Do

WordPress Websites

Facebook & Instagram PPC

Influencer Marketing

On-Page & Technical SEO

Organic Social Media

Email Marketing

WordPress Websites

Built 15+ WordPress E-Commerce Websites with various functions that improve customers’ e-shopping experience.


Designed branding and packagings that offer practical functions for customers.

Paid Social

Maintained 3-4 ROAS for top funnel’s cold audience Facebook ads and 12 ROAS for retargeting ads.

Influencer Marketing

Planned 20+ collaborations with niche micro-influencers, creating content that reached 500k viewers collectively.

SEO Blogging

Published SEO blogs with articles ranking 1st page and 1st position for niche in-market keywords.

Email Marketing

Automated email drips and planned, designed regular email blasts that helped increase Customer Lifetime Value (CLV) by 200%.